Lancome is known for their wildly popular Juicy Tubes line of lip gloss, but now hope to be known for their Juicy Tubes PURE, which will hit store shelves later this month.

Juicy Tubes Pure are 95% natural, parabin-free glosses in 10 glimmery and tasty shades. Using Shea butter and natural oil, the tubes also come in a recyclable box. This eco move by the company is inspired by their spokesmodel, Elettra Weidermann, who is known for her environmental efforts.The new Juicy Tubes by Lancome will sell for $18 and are online now, soon to hit shelves everywhere.

I used to love Lancom Juicy Tubes, especially the pink! Glad they’re going green like many other cosmetic lines. $18 is steep for a lip gloss, but worth it!