By now you have probably heard of the mysterious “iamamiwhoami”, but if you haven’t seen these visually intense videos all over the internet the past couple of months, welcome to one of the strangest viral marketing music campaigns ever made. The clips feature an ethereal synth-pop soundtrack with one unknown, mud-covered blonde doing cray things like being birthed from a tree and licking bark like an ice cream cone. Little Boots, Lady Gaga, Bjork, Fever Ray/The Knife, Lykke Li, Goldfrapp among countless others have all been suspected to be the anonymous woman in the videos. I wasn’t agreeing with any of these obvious theories. First of all, I believe ‘weirdos’ wouldn’t try to get our attention by acting like a ‘new weirdo.’ That is unless they were a panblanco pointdexter in the past. Think about it, wouldn’t you be be freaked out if Fever Ray wore a pinstriped business suit and a soccer mom bob to an awards show? I WOULD. Anyways, I have been a Bjork fan since I was 13. It takes a lot to weird me out and I may be a little jaded, but I can never resist an opportunity to put on my Google hat and get my Nancy Drew on…

When there is a “mystery” I like to get my magnifying glass and lurk into everything. Remember that lame movie Cloverfield? Before it was released there was all this obsession over what the monster was and I researched the shit out of all the theories…the funny thing is I never ended up watching it anyway (I heard it would make me barf due to camera movements and also bore me to death.)

I had a feeling iamamiwhoami wasn’t someone well known, but had big-name producers behind them so the Trent Reznor theory was considerable. My favorite theory of them all was Christina Aguilera. People pointed out her upcoming new album, compared convincing profile shots,  and even analyzed the video titles’ numeric codes.  But I felt that this was just too out there for my favorite “Candyman” crooning pop star, Xtina!

Xtina is datchu in dere??

Apparently some extremely obsessive internet sleuths believe it is Swedish singer, Jonna Lee. And according to this evidence, I agree with this theory the most, especially since she is performing at SXSW. But until iamamiwhoami makes the BIG REVEAL, the jury really is still out.  And when she finally comes out of that viral video closet, we will see if the music lives up to all the hype or if she will fade away as a one-hit Internet wonder. You know what they say… too much hype usually equals a limp boner.

What do you think? Check out some of the videos below and let us know!