In 2004 designer and line curator Mitra Khayyam launched Blood is the New Black with the intention to display  the works of emerging artists, designers and photographers through T-shirts that can be stylish, yet express an opinion.

BITNB has been featured on Nylon,  Teen Vogue, YRB Magazine, and more.  Celebrities such as Cassie Ventura, Keri Hilson, Lil Wayne have been spotted wearing Blood is the New Black. Check out the pics here.

TLD had the opportunity to conduct an interview with Mitra. She shares personal experiences and much more!

Name: Mitra Khayyam

Hometown: New York

TLD: Can you tell our readers about your background?

I was born in Upstate, New York and moved to L.A when I was a Junior in Highschool. I knew I wanted to move to New York and work in the fashion industry. It was actually something I wanted to do since I was 9 or 10 years old. As soon as I finished Highschool, I moved to New York and lived there for about 4 years. I’ve been living here ever since I was offered a job.

TLD: What inspired you to start BITNB?

The whole idea started when I was in college and written a paper about how artists can use t-shirts to reach to a wider audience. So it was all a mixed of what I learned from my work experience, education and knowing what I was good at it. I always knew I wanted to work in the fashion industry. I also realized I wasn’t a fashion designer or an artist. If I pretended to be, I would of been found to be a fraud pretty quickly. But, I really like art and design and I’m great at business. After working in the fashion industry for 5 or 6 years, I decided to start BITNB.

TLD: Blood is the new Black is interesting. What is the origin of the name?

Blood is an idea of a family or community, a blood bound to someone. It doesn’t come from something dark or negative. As they say in the fashion industry, “brown is the new black… navy is the new black, ” so the name was basically a take off from that. Also thinking about the idea that our family and close friends should influence us the most versus whats dictated to us by fashion.

TLD: Every piece looks amazing! What are your favorite pieces from the line?

This season I would say I love our tank top bodies. They are great for Spring/Summer and a fun way to integrate graphics into your wardrobe.

TLD: There are so many great brands out there. What are your favorite brands, besides yours, of course!

[laughs] APC is one of my favorite brands. I’m definitely a fan of a plain white t-shirt and a good pair of jeans. I like to keep it simple. Despite doing graphic tees, classic beautiful stuff is always going to last a long time.

TLD: BITNB has brought great things so far. What else can we expect this year?

Well, the second issue of Blood is the new Black Zine is out. It’s a 16 page magazine and it highlights our artists,  friends and people we respect and admire. It comes out every six months. Also, our summer line is around the corner. We worked with 35 different artists. Were introducing new bodies for men and women. We thought of new ways people can integrate their clothing into their wardrobe. We will continue different developments on our website. Were definitely having monthly events and more art shows.

TLD: Anyone in the industry you would like to work with in the future?

I’m a huge fan of an artist named  Tauba Auerbach and a girl named Aurel Schmidt.  Also, an artist in Brooklyn named Maya Hayuk. I love having girls in the mix. I like to support the ladies.

TLD: What are some of the experiences you’ve encountered as a woman in the fashion industry?

Lots of things, both good and bad. I think it’s a lot easier to bond with the people you work with as a woman. There’s a sense of family I’ve developed with our artists and vendors that is intrinsic to the nuturing-female aspect of my personality. I mean if you want to play into the stereotype of everything a woman is supposed to be, that is. On the flip-side, because of that stereotype, if you do end up in a confrontation in the workplace, its very easy to be pegged as a bitch instead of a self-assured business person. Personally I’ll take it either way.

TLD: Any words for The Lipstick Diaries?

I love the The Lipstickdiaries; I think its so cool. It’s awesome to have a site that supports creative women. I always get in trouble for reading it at work. “Were working, why are you visiting blogs?.” But that’s what I get to do because I’m the boss! [laughs].

It was truly a pleasure meeting and interviewing Mitra. BITNB has more great things coming for us, so let’s continue supporting these amazing people by staying connected!

BLOODISTHENEWBLACK.com

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Check out more BITNB Summer ‘10 line pics after the jump!

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www.myspace.com/rockstarteyana
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Monica Guzman, also known as CA$H MONI. Born and raised in the greater Los Angeles area. 23 yr old USC grad, and educated female working towards that come up. Publicist by day, blogger/ shmoozer/ boozer by night. I’ve always loved to write so it works out that I can turn out a press release or blog post like nobody’s business. I enjoy working hard to make money and working hard to spend it. Fashion enthusiast who believes that style can come from a number of places including the runway, the street, my mom’s closet, thrift and chain stores. A strong believer that art, fashion, music, and film are all connected and as such I take pleasure in them all (everything from Banksy to KAWS, Sade to Marvin Gaye, and Disney to Troop Beverly Hills). I’m obsessed with anything vintage and Chanel, and anything that combines those two is pure bliss. Mad love for urban streetwear and feisty aggressive feminist statements with a major attitude problem (think Dimepiece, Hellz Bellz, Claw Money, etc). At the moment I am all about YSL and Alexander Wang (feel free to send gifts). I tend to be a minimalist in fashion but I can appreciate it all, EXCEPT for Ed Hardy, who’s appeal I will never understand.  I love writing for the Lipstick Diaries and in the little spare time I have you can peep my words of not-so-wisdom at my blog,  or on my Twitter.

Read her entries HERE

Our third edition of Meet The Ladies from the Lipstick Diaries is one of our newer writers, Isis Nicole!

Forever 21 “Rock Stars Only” top
2- Wet Seal moccasins
3- Thrift store denim shorts
4- Linda Smyth “Fleathers” earrings
5- Victoria Secret’s PINK t-shirt denim bra
6- Hair styled by Nataline Parker sweet_kadie_15@hotmail.com

Isis Nicole, Ice, Coco, Ice-Ice baby, ICY-U, Is-Is, are just a few of my nicknames. I’m a broke student at Columbia College Chicago planning to move some place warm after graduation. More than likely Miami! I like music, fashion, art, food, dance, travel and good-looking boys. In my free time I’m usually brushing up on my Spanglish, kickin it with close friends, blogging and/or reading other people’s blogs. I’m a chronic picture taker but I’m just now realizing I don’t have any body shots. I’m also a chronic picture saver. I’m always right click saving images I think are cool. I think I’m pretty nice, which is a gift and curse. I interned as a writer for M.I.S.S. and now I am with The Lipstick Diaries which is bomb ass shit btw! I would love to be interviewed by Desboobs but for now my proudest accomplishment was starting GIGI and umm feel free to check me out!

xo

http://isis-nicole.tumblr.com/
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