March 12th, 2010 ♥ Art · Culture · Fashion · interviews ♥ RSS
In 2004 designer and line curator Mitra Khayyam launched Blood is the New Black with the intention to display the works of emerging artists, designers and photographers through T-shirts that can be stylish, yet express an opinion.
BITNB has been featured on Nylon, Teen Vogue, YRB Magazine, and more. Celebrities such as Cassie Ventura, Keri Hilson, Lil Wayne have been spotted wearing Blood is the New Black. Check out the pics here.
TLD had the opportunity to conduct an interview with Mitra. She shares personal experiences and much more!
Name: Mitra Khayyam
Hometown: New York
TLD: Can you tell our readers about your background?
I was born in Upstate, New York and moved to L.A when I was a Junior in Highschool. I knew I wanted to move to New York and work in the fashion industry. It was actually something I wanted to do since I was 9 or 10 years old. As soon as I finished Highschool, I moved to New York and lived there for about 4 years. I’ve been living here ever since I was offered a job.
TLD: What inspired you to start BITNB?
The whole idea started when I was in college and written a paper about how artists can use t-shirts to reach to a wider audience. So it was all a mixed of what I learned from my work experience, education and knowing what I was good at it. I always knew I wanted to work in the fashion industry. I also realized I wasn’t a fashion designer or an artist. If I pretended to be, I would of been found to be a fraud pretty quickly. But, I really like art and design and I’m great at business. After working in the fashion industry for 5 or 6 years, I decided to start BITNB.
TLD: Blood is the new Black is interesting. What is the origin of the name?
Blood is an idea of a family or community, a blood bound to someone. It doesn’t come from something dark or negative. As they say in the fashion industry, “brown is the new black… navy is the new black, ” so the name was basically a take off from that. Also thinking about the idea that our family and close friends should influence us the most versus whats dictated to us by fashion.
TLD: Every piece looks amazing! What are your favorite pieces from the line?
This season I would say I love our tank top bodies. They are great for Spring/Summer and a fun way to integrate graphics into your wardrobe.
TLD: There are so many great brands out there. What are your favorite brands, besides yours, of course!
[laughs] APC is one of my favorite brands. I’m definitely a fan of a plain white t-shirt and a good pair of jeans. I like to keep it simple. Despite doing graphic tees, classic beautiful stuff is always going to last a long time.
TLD: BITNB has brought great things so far. What else can we expect this year?
Well, the second issue of Blood is the new Black Zine is out. It’s a 16 page magazine and it highlights our artists, friends and people we respect and admire. It comes out every six months. Also, our summer line is around the corner. We worked with 35 different artists. Were introducing new bodies for men and women. We thought of new ways people can integrate their clothing into their wardrobe. We will continue different developments on our website. Were definitely having monthly events and more art shows.
TLD: Anyone in the industry you would like to work with in the future?
I’m a huge fan of an artist named Tauba Auerbach and a girl named Aurel Schmidt. Also, an artist in Brooklyn named Maya Hayuk. I love having girls in the mix. I like to support the ladies.
TLD: What are some of the experiences you’ve encountered as a woman in the fashion industry?
Lots of things, both good and bad. I think it’s a lot easier to bond with the people you work with as a woman. There’s a sense of family I’ve developed with our artists and vendors that is intrinsic to the nuturing-female aspect of my personality. I mean if you want to play into the stereotype of everything a woman is supposed to be, that is. On the flip-side, because of that stereotype, if you do end up in a confrontation in the workplace, its very easy to be pegged as a bitch instead of a self-assured business person. Personally I’ll take it either way.
TLD: Any words for The Lipstick Diaries? 
I love the The Lipstickdiaries; I think its so cool. It’s awesome to have a site that supports creative women. I always get in trouble for reading it at work. “Were working, why are you visiting blogs?.” But that’s what I get to do because I’m the boss! [laughs].
It was truly a pleasure meeting and interviewing Mitra. BITNB has more great things coming for us, so let’s continue supporting these amazing people by staying connected!
Follow and tweet @BLOODYBLACK
Become a fan on Facebook
Check out more BITNB Summer ‘10 line pics after the jump!
Love the quote behind her.
Where all my broad shouldered gals at? If your like me, you have shoulders that are much wider than your hips. And right now, fashion wise, it kinda blows. All these strong shoulder garments, or one shouldered dresses (which someone told me are called ‘Wounded Solider”) just enhance my broad shoulders and it makes me feel a tad like a dude. That’s why I’m a huge advocate for dresses that emphasize hips, putting a balance back into the universe. Loose pockets, and the tulip cut flatter so well, I’m about to buy a few now, like this one from Etsy. Love!
I actually am really wanting this dress. Kinda perfect for a girl’s Vegas trip, right? Get it at asos.com
For one of my fashion classes, I had to create a secondary line for a well-known designer. Everyone did the obvious, Marc Jacobs, Michael Kors, not me. I made Mischief by Marchesa, a lingerie line based after the stunning cocktail dresses and red carpet ready gown. Needless to say, every season since that project, Marchesa had been an absolute favorite of mine. Its hard to explain why its so great, until you see the photos for yourself. Take the photo above. How can you not love? We’re bound to see some of these beauties on the Oscar red carpet. I’d put money on it.
See more after the jump.
