
Julianna Moore, Pharrell Williams, Jeff Koons, and female surfer Malia Jones have all temaed up with Kiehl’s products to celebrate teh 40th anniversary of Earth Day!
Each of them designed a limited-edition label for the beauty brand’s organic, 100% natural Açaí Damage-Protecting Tonic Mist — with 100% of net proceeds benefitting the Rainforest Alliance. The Limited Edition series depicts their vision of social responsibility.
Check out their designs at Kiehls.com!

Kitty Cooper’s mission is to provide a glamorous alternative to traditional ‘eco-styled’ footwear - she knows that ethical doesn’t have to be ugly!
Kitty gained a first-class degree at Cordwainers’ Institute, part of London College of Fashion, and worked for a time designing China-made shoes for a number of High Street retailers. Her designs are inspired by the shapes, styles and craftsmanship of past eras, as well as the vintage ‘make-do-and-mend’ sensibility which is the antithesis of modern throw-away fashion.



Ecoist transforms unused and obsolete Frito-Lay packaging into stylish, limited collection handbags and other accessories. The handbags are made using the company’s intricate pattern-making and weaving method in which the labels are cut, folded, woven and sewn together by hand. The limited-edition Frito-Lay collection is comprised of best selling silhouettes re-imagined in the iconic brand images of Frito-Lay. Using graphical elements of the labels in distinctive and unexpected ways, the new Ecoist Frito-Lay handbags feature easily recognizable brand images as well as abstract graphic prints. Take a lookey here.

Victoria’s Secret model Gisele Bundchen will be launching an eco-friendly beauty line called Sejaa Pure Skincare , today! Gisele says the line will uses all-natural ingredients, “thoughtful” packaging” and recycled paper. Who knows what kind of input models/celebrities put into their own brands or collections, but I’m liking the “all-natural” idea of this.

Although I wish I could be “fashionably green”, I’m not. First off, they are pricey, hard to find, and not many brands do it. One of my favorite designers, Stella McCartney is eco-friendly (non-animal products). Olsenhaus, is doing just that with their Fall Winter 2010 collection. The entire Olsenhaus Fall/Winter 2010 collection of pumps, wedges, stiletto booties, and knee-highs in an innovative polyester microfiber made from trashed television screens! Now beat that! (via)


One of our favorite celebrities Emma Watson has released a new eco-friendly line from People Tree. The collection includes knitwear tops, dresses, shorts, jackets, accessories and even men’s fashion items.The line will benefit the People Tree Foundation, supporting fair-trade farmers in developing countries.
Emm said:
“I wanted to help People Tree produce a younger range because I was excited by the idea of using fashion as a tool to help alleviate poverty,” Emma said (People). “I think young people like me are becoming increasingly aware of the humanitarian and environmental issues surrounding fast fashion.”

A couple years ago, while sitting in a hair salon, I was reading an article about brands selling dog, cat and raccoon “faux fur” clothing. I was disgusted, not only in the fact that they were killing these animals for fashion, but that they were fooling consumers into thinking they were buying faux, but were actually buying real animal fur. So, once again, people are still doing it, but this time it needs to end.
About a year ago, the Humane Society took Lord & Taylor, Dillard’s, Macy’s, Neiman Marcus, Saks, and the parent company of Andrew Marc to court for mislabeling “faux faur” clothing items. Finally, Lord & Taylor has settled with the Humane Society out of court. The department store agreed not to sell products containing the fur of raccoon dogs, the most commonly misrepresented kind of fur, according to the Humane Society. Lord & Taylor, along with the other defendants, allegedly sold furry garments labeled as raccoon, coyote, rabbit, or faux that were actually made with raccoon-dog fur. Lord & Taylor promises to be more careful about fur labeling moving forward. << Maybe you should just NOT use fur in your clothing. How could you even kill these cute little creatures. I just want to cuddle with one of them! I am completely grossed out and disgusted by these people. I’m glad someone is doing something about besides the crazy ‘ol PETA peeps. By the way, if you are completely clueless to the Fur farm industry, you might want to do some research and find out HERE
What do you think about fur?

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(Via)