Independence is something The Lovewright Co. holds very dearly. Within truly independent individuals you will generally find the same traits. Certain strengths that they all carry with them. They are generally confident in themselves and in their abilities, comfortable in their own skin. In this way, the LWR. man is a local everywhere he goes. The “loyal” portion of this motto speaks to the more spiritual side of the man. He’s loyal to his family, friends, to himself and his beliefs. He is dedicated to his ideals and his work. His loyalty is what keeps him grounded and on the straight and narrow when the road gets rough. The Lovewright Co. was built on this belief. A belief that has carried it through both the good times and the bad. The Co. is proud to represent these Local and Loyal.”

Gentlemen you better get ready for this season because it will be The Co’s FIRST venture into denim, 13oz straight leg, and cut/sew apparel. Don’t forget that all The Co’s tees are completely custom made in the USA. You can get your hands on the tees and hats at both Tradition locations. Call Westlake at 805-497-4717 or Ventura at 805-643-8905 before you miss out.

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The Lovewright Holiday 09′ line offers four special collaborative projects with some of The Co’s. close friends, which include: THE HUNDREDS, Eddie Hahm of COMMUNE, Eevol Goose & Chase Tofoya. Each collaborator picked their favorite past or current Lovewright graphic and added their own personal aesthetic touch to it. Each artist did an amazing job. A favorite so far is with Chase Tofoya. You can pick up this piece at Tradition.

Check behind the cut for a sneak peak into THE LOVEWRIGHT HOLIDAY 2009 LOOK BOOK behind the cut!

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For all you guys that follow us here at TLD, The Lovewright Co. is back at it again. Classic LWR. design that you’ve come to love/hate and expect, drawing inspiration from early Americana and good ol’ fashion Dive Bar art. Six new tees, a mesh hat and the addition of the coaches jacket is just a hint of whats to come from The Co. Now you guys have no reason to keep wearing your chic’s extra long cardigan and see through vneck, go out and get you some man clothes!

Ladies… I love the jacket and you know in a small it would be great for the cooler summer nights chillin’ on the beach.

Check the jump for more!

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Listen up Ladies & Gents…

DATE: Saturday June 20, 2009
TIME: 7 PM - 9:30 PM
ART EXHIBIT BY: ROB BENEVIDES - One night only!!! Also a moto exhibit by 02 Motorworks
TUNES: LIVE SET BY PROFILE (The Upstairs/Thee Strychnines)

Drinks provided by BLUE RIBBON all night. Come and have a drunk with us and take part in some good convo with good people.

The first 20 people to purchase a Lovewright Co. product get a FREE hat or tee! Don’t miss out!!!

The Lovewright Co. keeps it cheap and easy like your slutty cousin. These mesh cap beauties are a done deal and must have for the summer. Pick them up at your local Lovewright Co. dealer before its too late. This is The Co.’s first venture outside the t-shirt world and looks to be a perfect fit.

Check the jump for a couple more!

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Friday night was the opening for the Odds & Ends art show over at Tradition. The show will be running for the next month so if you couldn’t make it out, try and stop by!!! A lot of people came out… after the Lakers game! You can still pick up the Tradition Kobe tee and all the new Lovewright Co. tee’s!

All the artwork was amazing. Check the jump for LOTS of pics!

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Tradition has an upcoming art exhibit called “Odds & Ends” starting this Friday May 8th from 7pm-11pm. “Odds & Ends” showcases a collection of work from a very talented group of artists including: Derek Albeck, David Browne, Dethkills, Justin Fry, Jawn, Augustine Kofie, Annie Madison, Eye One, Peabe, Justin Reed, Ralph Silerio, Quincy Sutton, Chase Tafoya, Jason Youth, and Marco Zamora.

This also marks the official launch of Lovewright Co’s summer delivery. They’ll be giving out gift bags and goodies so, come early!

HOPE TO SEE YOU THERE!

2895 Agoura Rd
Westlake Village, CA 91361

New from The Co. this summer… Amazing hand drawn tees by tattoo artist Rob Benavides of Flying Panthter Tattoo (San Diego). New tee’s and a couple V-neck tees for men, because global warming is a b*tch! AND… Women’s tees are back and bad*ss. Love it all.

Being broke has nothing to do with your good time. Enjoy your summer.

Couldn’t have said it any better.

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